![]() ![]() This is a modern interpretation of that.” The contemporary take on an old-town feel continues into the rooms, which feature beds designed by the firm with Charles P. “It’s referencing back to when people crossing the country needed a place to stop and restock on supplies. ![]() “It’s built as a sort of mercantile outpost,” Chou says. The lobby feels a bit like a Gold Rush-era general store, albeit one with Wi-Fi and a soundtrack that includes songs by Andrew Bird and Nick Drake, as well as coffee by Snake River Roasters, pastries from Persephone Bakery, and a Woolrich blanket custom-made for the Anvil. The research and storytelling process was crucial. We then asked, ‘How can we bring in touchpoints and things that would’ve been, in the 19th century, imported from the East Coast?’ We were very cognizant of trying to come up with the right vibe on a very subjective level-something that fit the space and the town.” Of the Anvil specifically, Caldwell adds, “The Western idea that I was basing a lot of my thinking on was actually sort of around what we had to work with: a shitty building. “As a design team,” Caldwell says, “we’re hyper-aware of the need for projects to be deeply embedded into the local scene.” (As with all of Studio Tack’s projects, it was also to incorporate a sleek, location-appropriate graphic identity.) The vibrancy of Jackson’s local culture impressed the design team-and Caldwell so much so that he moved there full-time last year. (He later bought the property from his previous employers.) That experience informed the hotel’s identity: an understated place to stay that offers the comforts of home, a restaurant with hearty meals and well-crafted cocktails, and an elevated level of service. “It takes a bit of familiarity with ski towns to know what you don’t want to do.”īefore any of the renovation began, the project team spent about a year “collectively living and breathing Jackson,” says Warner, who’s also a skier and in 1996 worked the front desk at what was then the Anvil Motel. ![]() “We knew we didn’t want to steer anywhere near that,” says Chou, a long-time snowboarder who more recently got into skiing. The designers wanted to avoid a rustic feel, or what Ruben Caldwell, one of Studio Tack’s four partners and an avid backcountry skier, calls “Mountain Modern,” referring to architecture, common in places like Vail, Colorado, and Lake Tahoe, California, that excessively uses reclaimed wood and Cor-Ten steel. Managing to be at once low-key and sophisticated, the effort is anything but forced.Ī double room at the Anvil. The Anvil, no exception to this, captures the spirit of Jackson. Studio Tack has, in just a few years, gained a reputation for creating warm, no-fuss environments that are sensitive to their surroundings, from Barcelona’s Casa Bonay hotel to the new Scribner’s Catskill Lodge in Hunter, New York. ![]() (The others, a 114-room hotel in Portland, Oregon, and a 55-room renovation in Greenport Village, New York, on Long Island, will both be completed later this year.) Located in downtown Jackson, next door to the legendary ski town’s historical society, the Anvil combines three former motel buildings into a subtle distillation of local culture. Their first project to finish-the 49-room Anvil Hotel in Jackson, Wyoming-just opened. The two began what has since turned into a three-part collaboration. Fast forward to 2015: Chou had become a partner at design firm Studio Tack and Warner had established his own hospitality companies, Eagle Point Hotel Partners and Filament. While there, he met Erik Warner, who was on the private equity side of the hotel trade. BY SPENCER BAILEYįrom the late aughts through 2013, Jou-Yie Chou was working as a “cultural engineer” and later as a brand director at the Ace Hotel in New York. Brooklyn-based design firm Studio Tack brings its narrative approach to a Wyoming ski town. ![]()
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